Risk Communication Videos

Communicating with Parents

Understanding risk communication theory and having tools such as the CASE model encourages fruitful discussion with families about their vaccine safety concerns. The videos below introduce risk communication and the CASE model, role play two examples of the CASE model in action, and provide feedback on each of the scenarios. These can be viewed individually or as part of a larger group for discussion.





  • Risk Communication
    Kris Sheedy, PhD
    Director of Communications, Immunization Services Division
    Centers for Disease Control and Prevention
    (Time: 12:12)

  • Making the CASE for Vaccine Communication
    Alison Singer, Executive Director, Autism Science Foundation
    (Time: 23:02)


Role Playing Scenarios

  • Do Vaccines Cause Autism?
    (Time: 6:12)

  • Are There Too Many Vaccines?
    (Time: 4:58)


Feedback on the Videos

  • Evaluating the CASE Model in Action
    David Kimberlin, MD, FAAP
    (Time: 10:22)

Moderator's Guide

Moderator's Guide for Live Discussion (Word doc)

This may be modified to suit your needs for live discussion of the videos in a group setting.


Please take 5 minutes (or less) to evaluate this series. Click here for the online survey.

Resources for Conversations with Parents

Provider Resources for Vaccine Conversations with Parents
Developed by the Centers for Disease Control and Prevention (CDC), the American Academy of Family Physicians (AAFP), and the American Academy of Pediatrics (AAP) these new materials can help health care providers communicate vaccine information to parents more effectively. These pieces build on the latest research in vaccine and communication science and are designed to help you stay current on vaccine topics; strengthen communication and trust between you and parents; and share up-to-date, easy-to-use information about vaccines and vaccine-preventable diseases with parents. Sign up for email updates at the link above, as additional materials will be added regularly. (Exit Site)

Last Updated: 3/4/13

Contact Us | Privacy Statement | About Us | Home
American Academy of Pediatrics, 141 Northwest Point Blvd., Elk Grove Village, IL, 60007, 847-434-4000