Understanding risk communication theory and having tools such as the CASE model encourages fruitful discussion with families about their vaccine safety concerns. The videos below introduce risk communication and the CASE model, role play two examples of the CASE model in action, and provide feedback on each of the scenarios. These can be viewed individually or as part of a larger group for discussion.
Kris Sheedy, PhD
Director of Communications, Immunization Services Division
Centers for Disease Control and Prevention
Making the CASE for Vaccine Communication
Alison Singer, Executive Director, Autism Science Foundation
Role Playing Scenarios
Do Vaccines Cause Autism?
Are There Too Many Vaccines?
Feedback on the Videos
Evaluating the CASE Model in Action
David Kimberlin, MD, FAAP
Provider Resources for Vaccine Conversations with Parents
Developed by the Centers for Disease Control and Prevention (CDC), the American Academy of Family Physicians (AAFP), and the American Academy of Pediatrics (AAP) these new materials can help health care providers communicate vaccine information to parents more effectively. These pieces build on the latest research in vaccine and communication science and are designed to help you stay current on vaccine topics; strengthen communication and trust between you and parents; and share up-to-date, easy-to-use information about vaccines and vaccine-preventable diseases with parents. Sign up for email updates at the link above, as additional materials will be added regularly. (Exit Site)