Practice Services Webinar Series
The American Academy of Pediatrics (AAP) has introduced a NEW program for pediatric health care professionals that will offer practice services solutions. These service offerings will provide methodologies and tools that will accelerate your practice's goal of delivering high-quality, cost-effective health care via the medical home model.
As a part of these service offerings, the AAP will be hosting a Practice Services Webinar Series for all child health professionals invested in providing family-centered primary care. These 60-minute webinars will focus on best practices in practice management, financial managment, and medical home implementation. A group learning format that includes an interactive question-and-answer session in provided with each webinar.
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| Upcoming Webinars -- Stay tuned for new webinars. |
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| Archived Webinars
Not available to attend the live event? Each registration includes access to the webinar for 3 months after the live event. To access the archived event, click on the "Register Now" button. Enter your email and password (provided to you in your registration email) and select the "Log In". |
How to Foster a Relationship as an Employed Physician
Presented by Steven M. Donn, MD, FAAP
Thursday, March 22, 2012 | 1:00 PM ET | Price: $99.95 |  |
The once-dominant form of health care delivery, the sole practitioner, has given way to delivery by group practices, managed care organizations, hospital-affiliated medical practices, and other integrated organizations. As a result, physicians have a number of employment options, ranging from independent practice to staff-model health maintenance organizations.
Each of these relationships should be accompanied by a written employment contract that clearly outlines the parties’ expectations and obligations. While the complexity of the contract may vary with the size of the practice organization, certain topics must be addressed in all relationships.
Pediatricians and subspecialists venturing into the world of gainful employment are filled with a unique blend of altruism, ambition, and good will. But before the deal is officially sealed on an employment offer, clinicians must overcome the hurdle of the employment negotiations. Being prepared to ask the right questions can ensure a successful negotiation.
Upon completion of the webinar, participants will:
- Decipher the details in an employee contract before accepting a full-time or part-time position.
- Understand the legal Issues on entering a practice.
- Recognize the legal pitfalls of employment contracts and malpractice insurance.
- Understand your responsibility as an employed physician.
- Understand your employer's expectations.
- Evaluate a practice or facility prior to negotiating.
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About the Speaker
Steven M. Donn, MD, FAAP
A Professor of Pediatrics and a member of the Division of Neonatal-Perinatal Medicine, Dr. Donn received his undergraduate degree from the University of Michigan and his M.D. degree from Tulane University. He undertook training in General Pediatrics at the University of Vermont and fellowship training in neonatology at the University of Michigan. Dr. Donn joined the faculty in 1980 as an Assistant Professor of Pediatrics. In 1984 he was promoted to Associate Professor and was named as the Medical Director of the Holden Neonatal Intensive Care Unit, a position he held for 20 years. He has been a Professor since 1990 and was the Chief of the Division of Neonatal-Perinatal Medicine from 1998 to 2009. He is also a Faculty Associate in the Center for Global Health at the University Of Michigan School Of Public Health.
Dr. Donn is actively involved in teaching, research, and patient care. He is a member of numerous professional societies, including elected memberships in the Society for Pediatric Research, the European Society for Pediatric Research, and the American Pediatric Society. He is a Fellow of the American Academy of Pediatrics and chairs its Committee on Medical Liability and Risk Management. He has authored more than 200 medical journal articles, edited 23 books and specialty journals, written 195 book chapters and has produced numerous educational materials on neonatal respiratory complications, hypoxic-ischemic brain injury, and high-technology respiratory support. He has held consulting positions for several medical device manufacturers, pharmaceutical companies, and a healthcare management corporation. He serves as a voting member on the FDA Specialty Panel for Respiratory and Anesthesia Devices. He was a member of a CDC-ORISE task force to draft a national pediatric pandemic flu policy statement. He is a member of the Working Group on Prematurity, World Association of Perinatal Medicine. He is an alternate representative to the National Practitioner Data Bank, representing medical specialties. Internally, he is a member of the University of Michigan Health System Disaster Committee and the Medical Liability Review Committee.
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Front Office Success: Improving Your Pediatric Practice
Presented by Elizabeth Woodcock, MBA, FACMPE, CPC
Wednesday, November 2, 2011 | 1:00 PM ET | Price: $99.95 |
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As a member of the front office team in today’s pediatric practice, you work at a time when families have become much more demanding. It’s part of a national trend for all customers to be more demanding; it’s not just occurring in pediatric practices, it’s happening in all businesses. The operations of the front office are critical to optimize customer service and patient flow in a busy pediatric practice. Upon completion of this webinar, participants will:
- Illustrate superior customer service skills
- Recognize effective techniques for collecting at the time of service
- Demonstrate how to make the "perfect" appointment reminder call
- Arrive the patient effectively
Also, get hints for managing the waiting time of families in your pediatric practice’s reception area! |
 About the Speaker
Elizabeth W. Woodcock, MBA, FACMPE, CPC
Elizabeth Woodcock is a professional speaker, trainer and author specializing in medical practice management. Elizabeth has focused on medical practice operations and revenue cycle management for 20 years. Combining innovation and analysis to teach practice operations, she has delivered presentations at regional and national conferences to more than 150,000 physicians and managers. In addition to her popular email newsletters, she has authored seven best-selling practice management books, and published dozens of articles in national healthcare management journals. Elizabeth is a Fellow in the American College of Medical Practice Executives and a Certified Professional Coder. In addition to a Bachelor of Arts degree from Duke University, Elizabeth completed a Master of Business Administration in healthcare management from The Wharton School of Business of the University of Pennsylvania. |
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Turn that Contract into Dollars: Get Paid for What You Do!
Presented by Kathleen Cain, MD, FAAP
Thursday, December 1, 2011 | 1:00 PM ET | Price: $99.95 |
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As innovations in health care finance and delivery continue to evolve, pediatric practices need to both safeguard and plan for their financial success. Knowing how to strategically negotiate payer contracts is the first step to ensuring your financial future. This Webinar will guide pediatricians and practice staff on negotiation strategies. Enhance your skills to effectively negotiate with payers through verbal and non-verbal communication and identify your options for working with payers. Upon completion of the webinar, participants will:
- Understand the impact of payer contracts to the practice and ways to strengthen the practice's negotiation position
- Distinguish the myths and realities of contract negotiations
- Implement the 4 phases of negotiations to enhance the practice's potential for a successful contract
- Understand key concepts related to contract negotiations
- Effective communication skills
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 About the Speaker
Kathleen Cain, MD, FAAP
Dr Cain is an entrepreneurial pediatrician who has built a thriving practice from the ground up. She learned business strategy and negotiation as a means of financial survival. For the last 6 years, she has been a member of the American Academy of Pediatrics (AAP) Private Payer Advocacy Advisory Committee (PPAAC). Her interest in the management of a financially successful practice and her relationship and successes with managed care have afforded Dr Cain opportunities to be a leader and teach others that good business is good medicine. As a member of the PPAAC, she has had the opportunity to address many coding and payment concerns of pediatricians. She has lectured and written articles for the AAP on coding, Current Procedural Terminology, and the Resource-Based Relative Value Scale. |
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Flex Your RVU with Payers: Relationship, Value, and Uniqueness
Presented by Sue Kressly, MD, FAAP & Betsy Peterson, MD, FAAP
Wednesday, January 18, 2012 | 1:00 PM ET | Price: $99.95 | |
Pediatric practices often feel like negotiating an insurance contract can be like making dinner for a capricious toddler: Even though you both agree chicken and broccoli would be a perfectly fine meal, it might be another story when the plate hits the table. However, pediatricians can overcome this perception by demonstrating their value to payers and applying leverage. This Webinar will educate pediatricians and practice staff on the importance of creating value and exerting leverage that is required to effectively negotiate with payers. In today’s healthcare market, the pediatrician and staff need to know how to assess the practice and the payer, identify advantage points, and apply leverage for gains. Upon completion of the webinar, participants will:
- Determine what value and leverage means to your practice.
- List steps to effectively prepare and plan for a negotiation with a payer.
- Assess your practice and payer’s needs.
- Demonstrate the value of your practice to payers.
- Identify ways to create leverage to use in contract negotiations with payers.
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About the Speakers
Susan J. Kressly, MD, FAAP
Susan J. Kressly, MD, FAAP, is board certified in pediatrics and a Fellow of the American Academy of Pediatrics (AAP). She received her medical degree from Temple University School of Medicine and completed her residency at St. Christopher’s Hospital for Children. She serves on the board of the Pennsylvania Chapter of the AAP and has been a member of several national AAP committees. Dr Kressly currently holds the position of chair of the Pennsylvania Chapter Pediatric Council, where she has created data-driven spreadsheet comparisons to effectively lobby for change with insurance companies, and continues to run a profitable independent practice in a geographically challenging market. Dr Kressly operates a level-3 National Committee for Quality Assurance–recognized medical home.
Betsy Peterson, MD, FAAP
As an entrepreneur who quickly built her own practice in small town in Wisconsin, Betsy Peterson, MD, FAAP, used her business strategies and financial sensibility to open the first pediatric clinic in that town. In less than 6 years, Dr Peterson built a thriving practice of more than 2000 patients, 2 pediatricians, 2 CPNPs, and multiple staff. In addition, she has successfully opened a second part time clinic, bringing comprehensive pediatric care to an area that desperately needed it.
Dr. Peterson has been an active member of the American Academy of Pediatrics for the past 6 years. She is currently on the Section on Administration and Practice Management Leadership Team serving as the membership co-chair and the liaison to the Section on Young Physicians. In addition, she will be presenting Starting in Practice at the 2011 National Conference & Exhibition. As an active member of SOAPM, she has learned a great deal and continues to learn about the challenging topic of negotiating with insurance companies. |
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