World No Tobacco Day

Banning tobacco advertising, promotion, and sponsorship was the theme of World No Tobacco Day on May 31, 2013. The campaign, by the World Health Organization (WHO), stated that comprehensive advertising bans lead to reductions in the numbers of people starting and continuing smoking.

Tobacco use continues to be the leading cause of preventable death, killing almost six million people across the global annually. The WHO predicts a death toll of up to eight million by 2030 if action is not taken now.

According to a WHO report, despite the effectiveness of comprehensive advertising, promotion, and sponsorship bans, merely 6% of the global population was fully protected from exposure to the tobacco industry tactics in 2010. Because of the effectiveness of these bans, they are considered a tobacco control "best buy" and parties to the WHO Framework Convention on Tobacco Control are required to have a comprehensive ban of all tobacco advertising, promotion and sponsorship within five years of entering into the treaty.

World No Tobacco Day 2013 sought to educate policymakers and the general public about the tobacco industry's deceptive and dangerous tactics. To learn more about strategies for eliminating tobacco advertising, promotion, and sponsorship, visit the AAP Richmond Center’s interactive Tobacco Prevention Policy Tool or find out what you need to know from this WHO booklet.

For more information on the global fight against tobacco, visit the WHO Tobacco Free Initiative Web site.

View information from previous World No Tobacco Days.